THIS DELICIOUSLY SIMPLE, SMART SIGNAGE
For a space designed to represent Melbourne’s distinctive flare through food, art, music, and drinks – static signage wasn’t going to cut it. Ella is a collective, where brands are conjoined with the space; sharing its cultural identity, yet still able to carve out their own niché to appeal to hungry patrons.
Striking a balance between uniformity and personality, robust 21 inch, high brightness, outdoor displays were used to give restaurants the ability to load animated content and menus, while retaining a consistent look and feel that framed Ella’s alleyways.
Digital signage gives brands space for an elevator pitch
+ a little IM magic
(THAT'S SHORTHAND FOR OUR INTERACTIVE MEDIA PLATFORM)
Customising IM™ to suit client needs; we added a templated option that gave restauranteers the power to upload their own fonts and content to create their own menus. With clients given an independent login, it gave them oversight to change as often as required.