THIS ENCHANTING REAL-TIME, SEASONAL PROJECTION
The Tree of Seasons may not have roots, but it can grow flowers and fruits, drop leaves, spawn frost – and even has a surprise visual heartbeat.
Using a visual language to communicate, this is more than a projection – it’s a tree that talks to people, using reactionary states to communicate. Incorporating light, sound and motion; the 3D tree responds to three types of user interaction, offering a different response with each.
Walkthrough the doorways either side and watch flowers and fruit bloom, wave your hands to create a breeze or take a closer look to set off a light pulse that travels from root to canopy. Each interaction is a stream of discovery that rewards the user for their engagement.
Like a chameleon, constantly adapting to the season, changing its skin at any time.
+ a little IM magic
(THAT'S SHORTHAND FOR OUR INTERACTIVE MEDIA PLATFORM)
Self-transitioning daily, the Tree of Seasons alters its environment in real-time, changing its appearance from sunrise to sunset, spring to summer, autumn to winter. It also alters its personality to suit the vibe of its location, with a relaxed, natural daytime feel contrasting with its magical, sci-fi night persona. Built with IM™ smarts, the tree records who engages with it, tracking user interactions, including gesture variations, popular times and days.