THIS PROJECTION-MAPPED CUBE THAT PUSHED PERSPECTIVE BOUNDARIES
Back in 2014, Australia’s largest designer precinct was, as yet, unknown. To make sure it opened its doors with flare, they needed to use their position in the heart of the CBD to their advantage.
TKM9 was trusted to create a street-stopper. The 5-metre tall projection-mapped cube used bespoke animations that incorporated tricks of perspective, fashion fabrics and teasers designed to entice over 2 weeks. Now with over 18 million visitors each year, it's fair to say the Emporium launch was a success.
Why fit art to the canvas, when you can make the canvas the art?
+ a little IM magic
(THAT'S SHORTHAND FOR OUR INTERACTIVE MEDIA PLATFORM)
Projecting animation to 5 sides simultaneously requires a level of precision, and a platform capable of hosting it. Each night, for the duration of the campaign, IM™ was utilised to run this 3D projection, and others, across sites within Melbourne's CBD. We were able to monitor the experience in real-time, ensuring that the launch was successful.